Ice Factor is the UK’s leading indoor climbing centre, with the world’s largest indoor ice wall and the largest free wall in Europe, the centre has rapidly become a market leader.
This project required a mix of brand building, corporate identity, internet and publicity materials development and a good launch strategy.
Several years on and the planned Inverness Ice Factor will be open later this year, the marketing is under constant review to take advantage of new facilities and courses available.
“When IFL built its first website, we put an invite to tender around. I was at that time heading up a Medical Consulting Company within McCaan-Erickson the world’s biggest PR and Advertising Agency and as such inured to dealing with creative agencies, brand and design companies on a daily basis.
We received proposals from a variety of firms, which I personally knew, but opted for Pelican. They were able to do what no others could - inhouse design, branding, web 2.0, leaflets, literature. They were the only company we met with who could do all of those elements in house - others use 3rd party or template systems.
Pelican manage the branding for a number of international clients including Diageo as well as a number of top tourism businesses. As such they have a very strong internal team well versed in the foibles of the highland market.
Their team, all based in Skye or Inverness, are world class.
The success of Pelican is predicated on answering the questions the client didn’t know to ask!
By identifying the underling industry trends and forecasting what will be seminal tomorrow, Pelican always seem to be one step ahead.
You are not getting a designer, you are getting a team of dedicated branding professionals who deliver stunning marketing that drives bottom line results.”
Bank Street, Portree,
Isle of Skye IV51 9BZ
Ness Horizons, Kintail House,
Inverness IV2 3BW
© Pelican Design Consultants. Website built using HTML5, PHP, Javascript, CSS, running on our own dedicated Linux servers. All prices are excluding VAT.